Case Study

How Recovery.com Went From Spreadsheets to 2x Revenue in 12 Months

Company
Recovery.com
Industry
Mental Health & Addiction Treatment
Location
Madison, Wisconsin
Recognition
Inc 5000 #196
2x
Revenue growth in 12 months
4x Daily
RevOps refresh vs 2x/week before
#196
Inc 5000 fastest-growing companies

The Challenge

Recovery.com is dedicated to helping individuals and families access high-quality mental health and addiction treatment. As a mission-driven organization, they rely on data-driven decision-making to improve operations and expand their impact.

Before Datajolt, their RevOps process was a painfully manual effort, relying on Google Sheets, pivot tables, and multiple disconnected data sources. Revenue calculations spanned across Google Analytics, Segment, Postgres, Exchange Rates, and Copper CRM, with teams manually updating hundreds of records in an admin panel twice a week.

As the company scaled, they needed a fully automated, reliable, and scalable RevOps workflow—without building and maintaining an in-house data stack from scratch. That's where Datajolt came in.

The Hidden Problem

When we started working with Recovery.com, we didn't lead with assumptions. We led with questions. Where was engineering time being spent? What was creating the biggest bottlenecks? Why was revenue visibility always trailing reality?

The answers revealed a pattern we see often: business-critical processes running on infrastructure that couldn't scale.

What the data audit revealed
Highly manual revenue operations — revenue calculations were spread across multiple spreadsheets and required frequent manual updates
Disconnected data sources — revenue forecasting relied on Google Analytics, Segment, Postgres, Exchange Rates, and Copper CRM—all disjointed and hard to reconcile
Resource drain — engineers and analysts spent more time fixing RevOps workflows than driving revenue growth
No single source of truth — each system update required manual cross-referencing, and strategic decisions were delayed by data availability

The RevOps System We Built

Identifying the problem is step one. Building the infrastructure to solve it — permanently — is where the real value lives. Over 30 days, we designed and implemented a complete RevOps automation system:

Centralized All Data in Snowflake
Integrated Google Analytics, Segment, Postgres, Exchange Rates, and Copper CRM into one unified system.
Automated Revenue Workflows
Replicated Google Sheets-based processes in SQL, eliminating manual updates to the production system.
RevOps Refresh 4x Daily Instead of 2x Per Week
Automated updates every few hours, ensuring real-time revenue insights instead of waiting for month-end.
Scalable Data Infrastructure
Expanded data pipelines and migrated client reporting to a high-performance architecture ready for Inc 5000 growth.
We were impressed with how fast Datajolt migrated us from spreadsheet workflows to robust data pipelines. They are extremely flexible, building custom integrations that other platforms don't support. Having a reliable data stack helps me sleep at night. We were early adopters, and the speed of feature development since we launched has been impressive. Datajolt has significantly improved our efficiency, and I'd recommend it to anyone thinking about building a data stack from scratch.
Kiran Seethamsetty
Director of Engineering, Data at Recovery.com
Kiran Seethamsetty

The Results

2x
Revenue growth in 12 months
500+
Hours saved annually from manual work
4x Daily
RevOps refresh vs 2x/week before
Real-Time
Revenue visibility instead of month-end reports

What's Next

With a reliable data foundation in place, Recovery.com is now positioned to scale operations without scaling complexity. The company made the Inc 5000 list at #196, and the infrastructure we built is ready to support continued growth.

That's the thing about a data platform done right: it doesn't just automate what's broken. It creates the foundation for scaling a mission-driven organization to help more people access treatment.

Does this sound familiar?

Take the first step

Relying on spreadsheets for business-critical processes? Worried about revenue opportunity cost due to slow or inaccurate data? Let's talk about building a data foundation that scales with your business.

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