For produce wholesalers & distributors
The whole team sees the same truth, every morning.
The produce operating platform behind the Profit System: lots, dump rate, price sheets, and every customer conversation, on top of the ERP you already run.
An aging lot, the right customers, the message already drafted.
Four leaks. Four machines.
The same four leaks the Money Map measures. Here's the machinery that plugs each one.
Stop the dump
Every morning the system sweeps your inventory and flags aged product in dollars: what's at risk, what it's worth, whose job it is. Each lot works down the produce ladder: sell fresh, discount, steep to the customers who take aging product, donate, and only then the dumpster. It knows who has bought every product before, and one click puts a drafted text in front of all of them. Reps start the day with a digest ranked by dollars at risk.
The morning flag: dollars at risk, a name, and the ladder.
The customers ranked for the product, and the text already gone.
Hold the margin
Fresh, aged, and old aren't guesses here. The system learns from your own sales when each category actually stops earning and sets the thresholds per commodity, with the receipts to show it. Margin gets watched by customer and by product, so the account whose price never moved with the market shows up before the quarter ends.
The decay curve finds the day margin crosses zero, and the thresholds move to match.
Catch the quiet ones
Every account is measured against its own ordering rhythm, not a category average. The steady one that slips gets a segment, a dollar value, and a task on the right desk with a due date, weeks before it turns into a lost account.
Drift caught inside the account's own rhythm.
Sell like one team
Price sheets build from live inventory and send in about thirty seconds, so every rep quotes from the same sheet. And the scoreboard keeps reply times, worked accounts, and dormant ones honest, with a name next to every number.
The same sheet and the same board, for every rep.
Nothing walks out the door.
Thirty years of pricing instincts, which account needs a gentle call, who takes the short loads: in most houses that lives in one veteran's head and leaves in his truck. Here it lives in the record.
Reps connect the email they already use, Microsoft or Google, and every conversation, text and email, files itself against the account. When a rep is out, or gone, the next one reads the whole relationship: every quote, every promise, every price. Nothing needs handing over, because nothing ever left.
Text and email in one inbox, filed to the account, shareable on purpose.
It buys better, too.
Stopping the dump starts before the truck arrives. The system builds weekly capacity bands per product from what you actually sell, safe through aggressive, and puts your landed cost next to the USDA market. So the speculative buy gets questioned before the truck leaves, not dumped after it ages.
How much to buy, and whether the market says push or pass.
The layer it all runs on.
The machines above sit on a working system your team lives in all day.
Campaigns
Pick the commodities; the system picks the people, drafts the message with live prices, and sends now or on a schedule.
Dashboards that drill down
Five working dashboards, every number traceable to the lots and reps behind it.
Sell what's landing
Quote from live inventory or the full catalog, so Thursday's arrival is pre-sold today.
Every account, one page
Orders, margin, conversations, documents, and what they should buy next, ranked.
The buy side scores too
Cases, margin, and dump rate by vendor and product, this year against last.
And it runs the paperwork.
Price confirmations and bills of lading generate together from the order and send as one email. Every document is logged the moment it exists and snapshotted, so it re-renders identically months later when somebody disputes a load. And the weekly numbers arrive as a PDF on a schedule, without anyone building a report.
The order's paper trail, sent together and kept forever.
Produce-native, not adapted.
This isn't a generic sales system with produce labels. It was built inside the trade, in the trade's own units, on top of the ERP you already run. The ERP stays the system of record; the platform turns its records into decisions. See how it all fits together in the operating system for produce wholesalers.
No migration, no rip-and-replace: the platform reads the ERP live.
The platform comes with people.
We don't hand out logins and wish you luck. The numbers on these screens are the numbers we review with you every week, and stay on until they move. The screens are the enabler. The program is what you're buying.
How the program runsThis week's review
- 01Dump rate, against last week
- 02Margin by customer, trending
- 03Who owns what happens next
Run together, every week, until the numbers hold.
See it with your own numbers.
Two minutes for an estimate, thirty days for the Money Map, and the platform arrives configured as part of it.
Not ready for a conversation? Take the free daily terminal prices and get to know us that way.