For produce wholesalers & distributors
We find it. We fix it with you. We stay on it.
The Money Map names where you're losing money and puts dollars on it. The Profit System is what happens next: your team and ours, plugging them in order, on a rhythm that holds until the numbers move.
The map decides where we start.
We usually start with waste, because in produce the losses are bigger than the wins: dump a case and you lose twenty dollars, sell one and you make three.
But every operation loses it differently. One customer's money was in speculative buys aging out in the cold room. Another's was on the sales floor. Your Money Map sets the order, and the program works it in sequence, one fix at a time, until each number holds on its own.
A rhythm, not a report.
Software alone doesn't change an operation. The cadence does. Every week, we're on a call with you and the numbers: what moved, what didn't, and who owns what happens next. Once a month, we sit down together in person and go deeper: the line items, the sequence, what the program takes on next.
When a number stalls, it doesn't get filed away. The system flags it and shows why, down to the lots, accounts, or reps behind it. The call is where the fix gets a name and a date, and it stays at the top of the agenda until it moves. That's the difference between a system your team logs into and a program that runs.
On the table, every week
- 01Dump rate, in dollars, against last period
- 02Margin by customer and commodity, trending
- 03Accounts that went quiet and accounts that came back
- 04What each rep worked, and what sat
The five jobs, up close.
Same system your team would run every morning. Here's what each job looks like in production.
See it
Every lot with its days-on-hand and what usually happens to product that age. Margin by customer and commodity as a trend, not a total. Your cost against the USDA market. It's one screen, and it's the same screen for you, your buyers, and your reps, so the morning conversation starts from the same facts.
The morning board: freshness, margin, and market position, by lot.
Stop the waste
An aging load doesn't wait for someone to walk the cold room. It gets flagged, priced to move, and matched against every customer who has bought that product before. One click and all of them have a text before the market opens. The case that used to hit the dump pile goes out at a short margin instead of a total loss.
Aging lot to matched customers to sent campaign, in one motion.
Hold the line
Price sheets built from live inventory and sent in about thirty seconds, so nobody quotes from memory or last week's spreadsheet. Confirmations and BOLs that generate themselves. Every customer conversation in one inbox, so an account's history stays in the building when a rep is out, or gone.
Live inventory to a customer-ready price sheet, seconds later.
Keep the customers
Every account is measured against its own ordering rhythm. When a steady one slips, a task opens on a rep's desk that week, not on a report two months later. The call happens while it's still a conversation instead of a rescue.
A drifting account, caught inside its own rhythm.
Grow
The honest one. New-customer pipeline is where the program goes once the base is protected: prospects ranked against your best accounts, with what to lead with. Waste and retention come first, because that's where the money is. We earn our way to this stage.
Prospects ranked against the accounts you already win with.
Nobody starts in the same place.
Pinto Brothers came in through speculative inventory.
Buys made on a hunch were aging into the dump pile. The program started on waste.
John Vena Inc. came in through visibility.
A 100-year-old Philadelphia house wanted to see sales and ops performance day to day, without the manual, hours-long pull. That now lands in their inbox each morning and sets the day's priorities. It started on the morning numbers.
Another Philadelphia house came in through follow-through.
Operations kept dropping the ball after the sale. It started on proactive selling.
Different doors, same building. The Money Map finds your door, and the program walks through it first.
What will my reps think?
Fair question. Nobody wants to be watched, and we don't run it that way. The scoreboard is shared: reply times, worked accounts, dormant ones, price variance, with a name next to every number. Everyone sees the same board, including you.
What your reps get in exchange is the better half of the deal. The aging list lands on their desk instead of being hunted down. Price sheets take seconds instead of the first hour of the morning. The busywork goes to the system; the numbers just end the guessing about what happened.
The staying-on-it part is the point.
A report changes nothing the day after it's delivered. The program keeps running: live at Pinto Brothers and John Vena Inc., reviewed on a cadence, expanded as each number holds.
Could you take the map and run it yourself? The tools stay with you either way, and you could try. What doesn't survive the handoff is the loop: every operation already has reports nobody acts on. The cadence is the part we bring.
It's also why this is a long engagement, on purpose. Seasons change, old habits creep back, numbers drift. We don't leave.
“The system tells us where the risk is, and we act on it.”
Alex Penza, Pinto Brothers Produce2
Philadelphia produce houses live today, both partnerships expanding
40%
less inventory waste at Pinto Brothers since aging went visible
40%
revenue growth in 15 months at a fourth-generation distributor
Start where the money is.
The program starts with the Money Map: thirty days, a dollar figure on every leak, and the order we'd fix them in.
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